HYDRA

For the pre-launch of HYDRA, a clean skincare brand, we crafted a serene and nature-inspired visual campaign that blended soft gold tones and botanical textures. Utilizing micro-influencers and calming coastal settings, we produced storytelling reels that captured the essence of purity and self-care. This campaign effectively built anticipation and grew the brand’s waitlist to over 2,000 users prior to launch.