BROWNIE

Brownie’s new online store is a modern, high-performance fashion eCommerce experience built with a minimalist, Zara-inspired aesthetic. The platform supports fast product turnover, seasonal drops, and heavy traffic spikes — all while delivering a premium, mobile-first shopping flow designed for speed, conversion, and brand storytelling.

Year

2024

Industry

Fashion & Apparel (Women’s Clothing)

Scope of work

E-commerce redesign / UX optimization / product architecture / payments integration / conversion flow / frontend development / and high-performance shopping experience.

Timeline

4 Months (Full collaboration with Brownie’s internal team)

PROJECT OVERVIEW

Brownie needed a complete overhaul of their digital storefront — a new eCommerce experience that matched the brand’s clean, fashion-forward identity while improving speed, conversions, and buyer retention.

The revamped platform delivers a premium, minimalist UI, a fast product-browsing experience, secure multi-method payments, and a scalable architecture capable of supporting high volumes of traffic, frequent collection updates, and a rapidly growing customer base.

From authentication to curated shopping flows, every detail was optimized to elevate user experience and drive long-term revenue for Brownie’s online ecosystem.

VIEW LIVE WEBSITE

Our Approach

We reimagined Brownie’s online retail experience with a sharp focus on performance, conversion, and modern fashion-driven UI. Every component from collection pages to profile dashboards was engineered for clarity, speed, and brand alignment.

High-End Fashion E-Commerce Redesign

A clean, editorial-inspired interface influenced by Zara, optimized for large product inventories, seasonal collections, and rapid browsing. The design ensures consistent brand personality while improving navigation and product discovery.

Optimized Shopping Journey & Conversion Flow

We streamlined the entire checkout funnel, enhancing add-to-cart behavior, reducing friction, and implementing UX patterns that boost conversions across both mobile and desktop.

Authentication, Profiles & Customer Tracking

A full auth system with account creation, saved items, order history, and customer analytics — enabling Brownie to better understand behavior, retention patterns, and lifetime value.

Scalable Product Architecture

We restructured categories, filters, variants, and seasonal drops to ensure fast indexing, better SEO, and smooth inventory management during heavy turnover cycles.

The Results

+75%

Increase in REVENUE — driven by a redesigned storefront, optimized conversion pathways, and faster product browsing.

+50%

Growth in RETURNING CUSTOMERS — thanks to user accounts, saved items, and an improved retention flow.

“Working with SwiftAppointments transformed our online store. The new design is faster, cleaner, and truly reflects the fashion identity of our brand. Conversions and returning customers increased significantly.”