SURFER SEO
Surfer SEO was scaling fast, but their previous website wasn’t effectively communicating the power of their AI-driven SEO technology. They needed a modern, conversion-oriented digital presence built to match their status as one of the leading SaaS tools in the SEO industry.The new platform enhances clarity, boosts product understanding, and provides a polished UX that reflects Surfer’s innovation and rapid growth.
PROJECT OVERVIEW
Surfer SEO needed a platform that could grow with them — a website capable of showcasing their advanced AI features, improving onboarding clarity, and supporting a global audience of marketers, agencies, and SEO professionals.
We partnered closely with Surfer’s internal team to rebuild core pages with clearer value propositions, stronger product storytelling, and a more intuitive, conversion-focused user journey.
The new website is faster, cleaner, and engineered for continuous iteration as their product evolves.
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Our Approach
We worked hand-in-hand with Surfer’s team to deliver a modern SaaS web experience designed around performance, clarity, and user intent.
We modernized key pages with a clean, product-first layout that highlights Surfer’s AI tools, capabilities, and workflows — making it easier for users to understand how the platform drives SEO success.
Every section was restructured with clearer headlines, value props, and action paths to increase trial sign-ups and improve click-through to Surfer’s core product pages.
We rebuilt templates to load faster, support animations, handle dynamic content, and remain scalable across all future releases and feature updates.
We continued refining pages post-launch — improving performance metrics, updating layouts, and supporting new product announcements as Surfer grew.
The Results
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