orovida-drinks

PROJECT OVERVIEW

OroVida Drinks’ previous website suffered from inconsistent design, poor usability, and a lack of clear conversion strategy. The store was outdated, visually unaligned with the quality of the products, and delivered critical performance scores that negatively impacted sales.

At the start of the project, the client was hesitant due to a previous negative experience with another provider. Our goal was not only to redesign the website, but to rebuild trust, improve performance, and create a scalable e-commerce experience focused on growth.

The new website delivers a premium, conversion-driven shopping experience with a strong wellness identity, optimized navigation, and performance scores exceeding 90.

VIEW LIVE WEBSITE

Our Approach

We redesigned OroVida Drinks’ digital presence using a strategy-led e-commerce approach focused on clarity, trust, and performance.

UX-Driven E-commerce Redesign

A fully refreshed interface with clean layouts, strong visual hierarchy, and intuitive navigation that helps customers quickly understand product benefits, ingredients, and usage. The UX was designed to guide users naturally from discovery to checkout.

Conversion-Focused Shopping Flow

We optimized the entire purchasing journey — from product pages to cart and checkout reducing friction, improving clarity, and reinforcing trust at every step to increase completed purchases.

Product Content & Structure

Product pages were restructured with clearer benefit-driven messaging, improved information hierarchy, and visual cues that make it easy to compare blends and choose the right product.

High-Performance & Mobile Optimization

The store was rebuilt for speed, stability, and mobile-first performance, resulting in a fast, responsive experience across all devices and performance scores above 90.

The Results

+40%

Significant increase in sales — Driven by a clearer value proposition, improved UX, and a streamlined checkout experience.

+90PS

Performance score — The website moved from critical performance levels to a fast, high-performing e-commerce platform.

+80%

Stronger brand trust — The client went from initial hesitation to complete confidence, expressing high satisfaction with both the process and the final result.

“After a bad previous experience, we were very cautious. SwiftAppointments completely transformed our store. The new website looks professional, loads fast, and most importantly it finally sells.”